Welcome to My World

Art Letters

The iheart is a monthly, photographic letter of new projects and inspiration. It's free—and you'll get a little gift too!


Let Me Paint My Imagination on Your Wall

My passion is to paint what I find. I've lived up to the first 4 letters in my last name, from getting LOST in local parks to going on adventures around the world. I collect inspiration by exploring the details in natural shapes, colours and patterns. Exploring in nature makes me feel calm, clear and alive. 

I wish to share these emotions by creating uplifting atmospheres, in spaces where we live and work. Our homes and offices are where we spend the majority of our time, where it's essential to feel our best and be productive. I believe, that surrounding ourselves in beautiful nature—whether it's real or a painting—radiates calmness throughout the room and clarity within ourselves. Similar to looking at a photograph of a favourite vacation spot, can trigger the same warm emotions as actually being there. 

My designs are hand drawn and painted directly onto your wall. Colours are selected to coordinate with your furniture and help integrate the room as a whole. The result is a transformation—from a flat wall, into a three-dimensional experience. It feels like being somewhere new, where your creative spirit and imagination are free to soar...

Where would you like to be? Let's create your world!


About Pam

Pam Lostracco is a muralist and graphic designer in Toronto. She graduated from OCAD with two scholarships, then spent an early career working at design studios creating brands, books and illustrations. 

With a deep interest in travel and nature, Pam started a mixed-media style of artwork that layered her travel photographs with floral drawings. These paintings were in exhibitions at the McMichael, Toronto Outdoor Art Exhibition and Toronto Pearson International Airport. She also collaborated in community art projects with Liberty Village, the TTC for the Contact Photography Festival, and RedEye Gallery for the Luminato Festival. Pam’s artwork has been purchased by the Four Seasons Hotel, Craft Ontario and The Textile Museum of Canada. 

Pam’s experience in design and love for the outdoors, recently expanded into a mural business. For the past 4 years, she’s painted murals from Toronto to British Columbia, in residences, restaurants, boutique shops and resorts. Pam is the original creator of the Mountain Mural which continues to go viral on Pinterest and YouTube as people recreate it all around the world. Customers are thrilled with the quality of their murals and how they’ve improved their homes and businesses. Reviews show that murals do indeed make a space become more uplifting—and make us feel pretty marvelous too.

To view Pam's full CV, click here

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